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Business

Best Marketing Techniques to Help Crush Your Competition

Standing out from the competition can be challenging, especially if you are just starting out. Chances are that there are plenty of other companies that have been around for long and enjoy scales of production to help them offer very low prices to their customers. So based on these facts, how will you manage to arm-twist your competitors and claim a share out of a competitive market?

Let’s discuss some of the best marketing techniques you can use to help crush your competition.

Offer an exponentially better solution

You need to offer a solution that is exponentially better as compared to any other on the market. It not by a big margin that your product must be better in terms of quality, usefulness, or pricing, but customers will notice any slight difference and value they can get from your product, that otherwise, a competitor is not able to offer them. You may adopt early users who will become brand ambassadors and spread a word about how good your product is.

 

Create a new market

If you have a very unique and appealing product or service that has the potential of defining a new market or category, then without a doubt you have a winner. If that is the case, start by defining your market and working on how to introduce your product to that market. Spread a word out there even before you can introduce your product to the market and create the anticipation needs for exponential sales.

 

Have a pricing strategy

Pricing is one of the most overlooked factors when it comes to attracting more customers. Many business owners don’t push as much as they ought to when determining the ideal price for their product. Most just rush to copy the prices that competitors offer. You need to have a unique pricing strategy that looks at the total cost of production and then add your markup, to determine the ultimate selling price.

Disrupt an existing market

Aim to be the first to disrupt an existing market. Being the first is always important and will present you will massive offers. Companies such as Google. Uber, Airbnb, Facebook, etc. have seen massive success because they aimed at disrupting existing markets, by defining new ways of doing things differently.

 

Establish a high barrier of entry

The easier it is to enter a particular market, the more saturated and competitive that market becomes. This is what we call barriers to entry. You need to set very high standards on your products and services to raise higher the barriers to entry. Doing so will play a key role in protecting your market and ensuring you emerge a monopoly. Take a closer look at what Apple and Google offer, in terms of high standard and quality, such that starting another company that becomes direct rivals is quite difficult. You need to establish exclusivity as a high barrier of entry. Use any method possible including patents, government support, distribution channels, branding, among others.

Categories
Self Improvement

5 Secret Ingredients to Happy Life

You might have heard many say happiness comes from within. Happiness is not a feeling or an expression of emotion. It is a practice and lifestyle. While in life we can’t avoid disappointments, pain, failure, loss, and trauma, those emotions would be classified as short term and fade within a short time, but happiness remains. We need to look for happiness from ourselves. There is no time to play blame games for our jobs, life, and responsibilities as being the root cause of a lack of happiness.

If you would like to live a happy and free life, here are the top things you need to observe.

 

  1. Create small pleasures

What small pleasure do you find yourself enjoying more than anything else? Think back of a time in your life when you found life so pleasurable and interesting. What were you doing then that you are not doing today? Do you enjoy spending time with family, is it that you enjoy camping or having fun with water sports? Whatever the activity is, these are the small pleasures that make life worth living and will be the basis of having a happy life.

 

  1. Have peace of mind

Another important ingredient to having a happy life is peace of mind. Peace of mind is the highest human good you can have. Without peace of mind, nothing else will be valuable. In life, you should strive to live in harmony with everyone and be at peace with your past, your neighbors, your community, and your life in general. At any given moment, evaluate how well you are doing in terms of having inner peace.

 

  1. Health and Energy

Another ingredient to a happy life is good health and energy. You will not be truly happy when your health is deteriorating. You will not be a happy person when you lack the energy needed to undertake your day to day tasks. Health and energy is your normal and natural state of physical being and should be treasured at all time.

  1. Loving relationships

Another ingredient to having a happy life is loving relationships. You need to have healthy, genuine, and loving relationships with your loved ones. Life is full of many things, but at the end of the day, what matters most is your family and your loved ones. Life may strike you off of everything you have, but if you have a family and loved ones to lean to, you will be a happy person. Nurture and treasure relationships with those who matter to your life.

 

  1. Financial Freedom

You will not have a full and happy life when you love by the road, can’t afford to take care of yourself, and have to beg to live to see the next day. Being financially free means you have enough money so that you don’t have to worry about life. Achieving financial freedom is one of the most important goals and responsibilities you should have in life. A feeling of financial freedom is important in defining your self-worth, setting your principles, and getting respect.

Categories
Self Improvement

How to Stop Worrying and Take Control of Your Life

The brutal truth about life is that there are some things we can control and others we have no control of. When you resist this truth, you dig a hole for yourself and live with frustrations and anger. People who refuse to accept the fact that life has different dimensions typically fall into two categories – either worrywarts or control freaks. Control freaks belong to a school of thought that they can gain enough control over others and they can prevent any situation from happening. On the other hand, worrywarts fret about everything, from deadly diseases to natural disasters. Neither of these two situations is desirable.

You should avoid putting your time and energy into the wrong places. To stop worrying and take control over your life, here are basic things to do.

 

Determine what to control

The reality is that there are many things in life you have no control of. You can’t force a storm from happening, you can’t force those along you to change and you can’t control how other people feel, act, and react. Sometimes, all you can truly control is your efforts and attitudes. When you learn to put your energy into the things you can control, you will be happier and effective.

Work on your influence

You may not force things to go your way, but you may have a strong influence on what happens. While you can’t force or make your child to be a good student, you can give them the tools and resources needed to become a better person. To have the most influence over situations, you need to be in control of your behaviors. Always do your best to keep your head high and keep a good attitude. Never be carried away by other people’s opinions. Learn to let it go and move on.

Identify your fears

Is there any chance you are anticipating something wrong may happen? Are you doubting your abilities when approaching a certain situation? This may turn out negative, but will not be as horrible as you may think. You need to identify your fears. When you are anticipating something not so desirable happening, psychologically, you will be better prepared to deal with adversity, and it won’t take much energy away from you.

Learn problem-solving

 

You need to learn how to differentiate between ruminating and problem-solving. Replaying what happened yesterday and dwelling on it is not going to be useful. You need to evaluate if you are ruminating or solving a problem. It is good to reflect on what happened but only reflects if you are doing so to improve a situation. If you are seeking a solution, evaluate and keep thinking about ways to prevent problems and increase your chances of success.

When you find yourself ruminating, work on changing your thoughts on what you are feeding your brain. Acknowledge the fact that such thoughts are not helpful and pick a different task that will set your mind off from your current thoughts.

Categories
Self Improvement

Top Qualities of Successful Entrepreneurs

Many people dream and visualize of becoming successful entrepreneurs. They envision starting a successful business, making enormous wealth, being the boss, and living a life of freedom. Unfortunately, this is not the experience for many. Being a successful entrepreneur can be overwhelmingly rewarding, but getting there is not an easy task.

From books and papers written from extensive research, we can learn that many entrepreneurs share very impressive and related qualities that make them successful and stand from the rest of the crowd. The good news is that all these qualities can be learned.

Let us have a look at these traits.

Self-discipline

The first trait all successful entrepreneurs must have is self-discipline. It is the single most paramount and important quality needed for success in life and business. If you can have the discipline to do what you should do, whether there is an extra urge to do it or not, your success will be almost guaranteed. Self-discipline is hard to master and requires self-control, self-direction, and self-direction.

Integrity

Another very important trait that successful entrepreneurs have is integrity. It is one of the most valuable and respected quality that one can develop. It entails being perfectly honest in everything you do and in every transaction. At any given time, you should never compromise your integrity. Your word should be a bond and you should honor it at all costs. Have a small circle you can trust and work in keeping that trust.

Persistence

Another trait that all successful entrepreneurs have in common is persistence. persistence is a character that defines many great men. To develop persistence, you need to program your subconscious mind in advance to anticipate and work with setbacks and disappointments. Life is going to be tough and success will not come easy. It will come after a lot of struggles and failures. With persistence, you will be able to stand tall regardless of the challenges that come your way.

Clear goals and direction and a sense of purpose

All successful entrepreneurs have a clear sense of direction and well-defined goals. They have mastered the art of formulating both short-term and long-term goals and working towards ensuring everything in their plan materializes. They set clear targets for themselves and business and attract the smartest people around to help them meet their objectives faster. They are masters of delegation and know how to get the best from everyone.

Great risk-takers

At the heart of entrepreneurship is taking risks. Successful entrepreneurs are great at taking calculated risks and do so to achieve even greater success. They have laid plans before they can commit to a risk. They learn to accept failure and they fail fast so as to move to the next chapter in their life. They are masters of creative thinking and are loaded with great ideas in their mind, which help them to make good decisions. They have a wonderful ability to think about a wide range of ideas and this helps them to create different opportunities for investing.