5 Undeniable Tips to Keep Customers for Life

If you are running any business, you will understand that today’s world is fast changing resulting in a very competitive business environment. To succeed in a dynamic and competitive environment, excellent customer service is important. Companies such as Panama City Tow Truck have mastered the importance of customer satisfaction, and the reward is repeat and new customers who come as a result of referrals. Excellent customer service may be key to the difference between your business and competition.


Apart from excellent customer service, there are other tips that businesses use to create customers for life. Let’s have a look at those tips;


Solve a real problem

You will not be able to retain customers you don’t have. The first step to acquiring customers is to ensure you can solve a problem they are experiencing. You will find customers and turn them into loyal fans by solving a real problem that existing among them and giving them a good solution that takes away their pain. Take a closer look at businesses that are centered around solving problems, addressing customer pain, educating and entertaining their prospects, and see the massive success they enjoy in terms of profitability and growth.


Practice inbound marketing

The act of shouting about your business through a megaphone is no longer an effective marketing strategy. Such types of marketing tactics may be falling on a deaf ear. However, the best way to go about it is to create helpful content that answers customer’s questions and solves their problems effectively and you will immediately stand above the competition. First, try to help your prospects instead of selling to them. Find out what they need most and offer them just that. Create engaging content that is informative and answers their questions.


Deliver a lot of Customers

If you want to retain customers for a long time, you must offer them a huge value at every stage of their buying process. You will offer them value by exceeding their expectations from the very first day. If a customer finds you through a website, ensure the experience on your site is awesome, educative, and entertaining. Once they make a purchase, that should not be the end of your job. Offer after-sales services to make them attached to your business.


Avoid forcing customers through funnels


If you want to increase customer retention, you must avoid forcing customers through a funnel acquisition process. It is important to always be visible and present to create a human interaction and personalization with your customers. You should never try to pressure your customers into buying anything. When you force them, you will create some sales in the short run, but you will not create a sustainable long term business.


Always fix your mistakes

Do whatever it takes to fix any mistake caused by your business. When you fail to deliver to a customer according to agreement or expectations, you should own up for your mistake and delight a customer by showing you care. Your approach and apology should be sincere and genuine, and make an effort to fix the problem within the shortest time possible. Fixing a problem promptly will help you exceed customer expectations and will create a loyal customer.

Self Improvement

Steps to Developing a New Habit

How long does it take to develop a new habit? The time it takes can range from a few days to years. What matters in terms of the speed of developing a news habit is dependent on the intensity of emotions that accompany decisions that alters your normal procedures. I learned to develop new habits while managing tow trucks in Kettering drivers, as I had to develop a morning routine that involved meditating, reading, exercising, working, and creating time for my loved ones.

You might be struggling for years to lose weight, then all of a sudden, a doctor gives you a command, that if you don’t lose weight immediately, you have high chances of early death – but what happens immediately? – You take a complete 360 change to your eating habits and your weight starts improving in a matter of days. The thought of death triggers a significant emotional experience.

If you are looking forward to developing new habits, here is how to go about it;


Make it small and gradual

People try to change too quickly and that may lead to frustrations and failure. The key to making a habit stick is to allow change to kick in slowly and gradually. If you would like to lose weight, no need to go heavy – just start with one push up. If you would like to get smart, just start by reading one page. To build a successful business, start by prospecting for a minute a day.


Break any big habit down

Break any big habit down to its smaller components. If you start with compounding habits, you will realize how dramatic improvements will happen. Keep your habits easy and very reasonable. If you have a goal of writing a new book for 60 minutes a day, break the 60 minutes in four 15 minute chunks and write within those chunks.


Have a strategy in place

Strategy is a word used in every plan. To formulate any new habit, you will need to have a plan. A strategy is a well thought plan that guides and helps you reach your goals. It gives you a solid structure to help you to succeed. Set up a timeline and a system of accountability that makes you more responsible. Decide on how you will reward yourself for every milestone you meet. Ensure you have in place all the required support networks to increase your chances of success.


Understand behavior is a choice

Think of behavior as a choice and a replacement happening to your life. If you are ending a bad behavior and forming a new one, expect to be faced with a lot of resistance within yourself, as your body begins to adapt to a new normal. Listen to how you feel and be ready to overcome resistance. For any challenge you face, remind yourself why you started in the first place.


Resist temptations

Good habits result from resisting temptations. You will move a step higher in your new habits is you start by removing anything that will tempt you to get back to your old self. You may need to restructure your environment and keep some people away from your sight to reach your new habit quickly. For everything you do, be accountable, and understand accountability breeds responsibility.


How to Negotiate Price: Get The Lowest Prices Possible

Would you like to pay less for a product or service you really want? Would you like to know how I get the best towing service in Jacksonville deals from providers? If your answer is yes, then stick around. There are a series of price negotiation strategies that you can use to get a better price out of every situation. If you are in sales, you probably already know how to use these tactics. So let’s dive straight in;


Use the flinch technique

No matter what the price the other person offers, the flinch technique assumes you just heard something very disappointing. Its time you put a sad look on your face and roll your eyes out of disappointment and shock. Express your disappointment that what they said is awfully a lot of money. Surprisingly, just by flinching, it will cause the other person to drop the price immediately. If the flinch technique gets you the first success, be sure to use it again and again throughout your negotiation process until you get to your desired price.


Ask key questions

During the negotiation process, ask key questions such as – “is this the best you can do”, and “can’t you do better than that”. When you ask the price and the other person gives a response, you pause, appear surprised, and even shocked. The next thing you should do is to remain perfectly silent. Should there be any flexibility in terms of pricing, the other person will drop the price immediately. You can act as if to ask what is the best they can do, should you decide to make a decision today – and because doing so creates a sense of urgency, they will be willing to drop even further.


Negotiate using assertion

In any given situation, whatever price they give you, reply by saying you can get the product cheaper somewhere else. Once you tell a seller that you can get the same product cheaper from a competitor, they will immediately soften and begin to lower the price. Telling a seller, you can get the same product cheaper somewhere else makes them start losing their confidence and opens them up for negotiations, this time round with a better price. Assertion technique demonstrated price resistance and a seller starts to lower price immediately because they think you are ready to go to competitors.


Use low balling in negotiations

If a seller asks you for $100, your lowball answer would be to say you will give $50 cash right now. Whenever you decide to offer them cash immediately, the price resistance of the other person dramatically reduces. By offering cash, you will make price drop because you are reducing inventory costs, there will be no requirements for credit card merchant fees and there is also a feeling of instant gratification. Sometimes, you will be amazed you are offering them $50 for a price of $100, and they will respond with a $60 offer. Most times, you will find that even if your lowball price seems ridiculously low, they are ready to accept your offer if you can add something on top.


How to Sell Value Rather Than Price

One of the most precious quotes we have in sales comes from Warren Buffet and says “Price is what you pay. Value is what you get.” With value selling, customers buy your product  or service because they have an anticipation of enjoying a value that they would otherwise not have in case they don’t have your product or service. I have learned and mastered the art and science of value selling while delivering towing services in Miami Beach to different clients. People don’t buy products or services. However, they buy the results the products will give them.


With value selling, you place a key focus on explaining and clearly expressing how a product works for the customer. If you put a lot of focus on value, price becomes less and less of an issue. If you do not adequately focus on value when closing a sale, the only thing you can talk about is the price.


Why value selling

Research has shown that value is the sun difference of the price you charge and all the benefits a customer perceives to get. In case a customers feel they will get a lot of value or benefit from the price they pay, then closing a sale becomes easy. You need to explain to your prospects how much they will benefit from your product or service. This is done by explaining to them all the things your product or service can help them achieve and solve their problems.


Be selective on who to sell to

You need to evaluate and pre-qualify those who are capable enough to buy your offer. Determine who is the most ideal person to buy your product immediately. You need to create a customer avatar that is based on this information. Identify their age, gender, demographics, and other factors, to ensure you minimize wasting time explaining your offers to those who won’t buy.


Identify customer problems

Once you have created a customer avatar, the next step is to identify problems your customers are facing. These will be the problems your product will aim to solve and take away the pain from your customer. If you have done a good job to identify your customers, these people will find it easy to pay you to solve their problems. Sometimes, the problem doesn’t exist for your customers, so you need to be creative.

Ensure you know the benefits of your products

The final step in value selling is listing all the benefits attached to your product or service and outlining the way it will solve your customers’ problems. The more benefits and solutions you can offer to your customers, the less they will be able to turn down your product or deny its ability to solve their problems. To stand the huge competition on the market today, your product must add value. Find creative ways to make your product irresistible, in a simple and convincing way, that is not pushy. Take a keen note of what industry leaders are doing. Take notes on their strengths and weaknesses and work on ensuring your product can offer more value.